Mr. S M Raza is the visionary Chief Executive Officer with over 40 years of deep engineering experience in the elevator, escalator, and vertical transportation Industry. An Electrical Engineer by profession (graduated in 1984), Mr. Raza bridges elite engineering expertise with over four decades of hands-on field experience, tranings from Serbia, Canada and corporate governance.

Since entering the vertical transportation market in 1985, his career has evolved from high-level technical and quality products of elevators and escalators to global project management and executive leadership. He has a proven track record of managing complex engineering projects, Vertical transportation systems, implementing strict quality control protocols, and executing modernization and installation projects across commercial, residential, and industrial infrastructure in Pakistan.

Key Executive Attributes

Exceptional cross-border experience, having collaborated with and been trained by premier engineering manufacturers and industry leaders across Germany, Italy, Spain, France, Türkiye, and China.

Worked with Brands: Canny, Step, Orona, Shanghai Mitsubishi, Fuji HD,  Fupa Asansor, Daka Serbia, Savaria Concord Elevators Canada and many more.

Expert at leading cross-functional teams, interpreting complex technical blueprints, and optimizing supply chains to deliver high-reliability, ethically sound, and innovative vertical transportation solutions.

Mr. Raza pairs a meticulous, business mindset with adaptive leadership, steering organizations toward long-term market growth, operational efficiency, and international engineering prestige.

To be the Pakistan’s most reliable elevator solution provider.